Letters from DAIBA FujiTV English Blog

Eating Ehomaki on the day of Setsubun

Feb 5, 2010

Dear Friends,

Just a few days ago, February 3, was the day of Setsubun. I actually wrote briefly about it in my last blog, so please check for more detail. 
 
Talking of Setsubun, we have a tradition of eating Ehomaki (a thick sushi roll) while facing the New Year’s lucky direction. It is said Eho is the direction of the god of fortune and happiness and it changes every year. This year’s direction is said to be West-South-West. The Ehomaki, with 7 lucky ingredients, is eaten without pause or chatting while facing the auspicious direction of the year. This could be very tough when you are not hungry… Lily said she ordered tuna roll. I wonder if good fortune will come to her with only one ingredient......
 

Why do we eat Ehomaki on the day of Setsubun?
There are two theories regarding the origin of Ehomaki, but no one really knows the truth. One says that merchants in the late Edo era and early Meiji era, in Senba, Osaka, ate makizushi (thick sushi roll) on the day of Setsubun hoping for a new year of prosperity. Therefore, this custom is more common in the Kansai region, rather than the Kanto region (Tokyo is in the Kanto region). Another theory states that a samurai under Toyotomi Hideyoshi coincidentally ate makizushi on Setsubun the day before a battle and claimed victory. It then quickly became a custom.
 
But just recently, I heard another theory.
That is…it originated from the marketing strategy of sushi chefs in Kansai. But again, who knows the truth…Japanese people are always good at making booms and love to celebrate, which will eventually make a big contribution to our economy.
 
This is Tak, eating Ehomaki at lunch time on the day of Setsubun
Don't even wonder why he is wearing his googles.
He said he needs to eat at home again with his family. But I wonder if eating 2 Ehomaki will bring him more fortune.
 
Ciao,
Coco xoxo

Posted by.Coco | | Comment (0)

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Clarence
(Male, 50s)
Loves the ocean. Paddles his canoe to a deserted island with his pet Standard Poodle on weekends to read. Has such a dark tan, the only visible areas are his teeth. The penpals’ boss.
Tak
(Male, 50s)
Japan’s George Clooney. Loves working out his muscles everyday at the gym. Worships John Lennon and loves playing the piano. Thanks to his obsession with Korean Barbeque, he has super smooth skin.
Isabelle
(Female, 40s)
Specialist in French, who grew up in Paris. Once-tough TV journalist, but currently shows her goofy side. Has lots of hobbies, especially golf and traveling. Is the reliable older-sister type.
Anna
(Female, 40s)
Working mom with a son, a set of B/G twins and an overweight cat. Eats 5 meals a day to maintain her energy. Rewards herself with a special treat of shochu every night♪ Loves to cook, knit and sew.
Coco
(Female, 30s)
Grew up in Los Angeles. A working mother raising one daughter. Obsessed with fashion and shopping. A fashion leader that’s always staying ahead of trends. Goes to karaoke to relax.
Elena
(Female, 30s)
Working mother raising a son and daughter. Since she can’t eat out at night, she absolutely loves eating out at lunchtime. Has a lust for wine and drinks every night next to her kids.
Lily
(Female, 30s)
Born and raised in Los Angeles. Fuji Television’s English translator. Loves beer, wine, playing the guitar, and photography. Has a mini wine cellar and a bar at home. Boasts “My blood is made of red wine.”
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